Campaign Tracking

Monitor the performance of your email campaigns with delivery tracking, open rates, and engagement metrics.

Tracking Overview

What's Tracked

Metric	Description
Sent	Emails queued for delivery
Delivered	Successfully delivered
Bounced	Failed to deliver
Opened	Recipient opened email
Clicked	Recipient clicked a link

Campaign Dashboard

View Campaign Stats

Go to Communication
Click on a campaign
View statistics dashboard

Dashboard Elements

Element	Description
Summary	Key metrics at a glance
Delivery chart	Visual of delivery status
Engagement	Opens and clicks
Recipient list	Individual status

Delivery Metrics

Delivery Status

Status	Description
Pending	Queued for sending
Sent	Handed to email provider
Delivered	Reached recipient's server
Bounced	Failed to deliver
Deferred	Temporary delivery issue

Bounce Types

Type	Description
Hard bounce	Permanent failure (invalid address)
Soft bounce	Temporary failure (full inbox)

Engagement Metrics

Open Tracking

How it works: Tracking pixel in email detected when opened.

Metric	Calculation
Opens	Total times opened
Unique opens	Individual recipients who opened
Open rate	Unique opens / Delivered × 100%

Click Tracking

How it works: Links are tracked when clicked.

Metric	Calculation
Clicks	Total link clicks
Unique clicks	Individual recipients who clicked
Click rate	Unique clicks / Delivered × 100%
Click-to-open	Unique clicks / Unique opens × 100%

Performance Benchmarks

Industry Averages

Metric	Average	Good	Excellent
Open rate	20%	25%	30%+
Click rate	2.5%	4%	5%+
Bounce rate	2%	1%	0.5%

Improving Performance

Issue	Solution
Low open rate	Improve subject lines
Low click rate	Better call-to-action
High bounces	Clean email list

Recipient-Level Tracking

View Individual Status

Open campaign
Click Recipients
See status per person

Recipient Information

Column	Description
Name	Recipient name
Email	Email address
Status	Delivered, Bounced, etc.
Opened	Yes/No, timestamp
Clicked	Yes/No, which links

Link Performance

Track Link Clicks

See which links perform best:

Link	Clicks	CTR
Register Now	150	12%
View Event	85	6.8%
Learn More	42	3.4%

Link Insights

Which content interests recipients
Most effective call-to-action
Areas for improvement

Bounce Management

Handling Bounces

Review bounced emails
Identify bounce reason
Take action:

Reason	Action
Invalid address	Remove or update
Full inbox	Retry later
Server issue	Retry automatically

Bounce Prevention

Verify email addresses at registration
Clean list regularly
Use double opt-in
Remove inactive addresses

Reporting

Campaign Report

Export campaign data:

Open campaign
Click Export Report
Choose format
Download

Report Contents

Campaign summary
Delivery statistics
Engagement metrics
Recipient details
Link performance

Comparing Campaigns

Campaign Comparison

View multiple campaigns:

Go to Communication
Click Compare
Select campaigns
View side-by-side

Comparison Metrics

Campaign	Sent	Open Rate	Click Rate
Reminder 1	500	45%	12%
Reminder 2	480	38%	8%
Thank You	450	55%	5%

Optimization Tips

Improve Open Rates

Test subject lines
Personalize sender name
Optimize send time
Segment audience

Improve Click Rates

Clear call-to-action
Relevant content
Mobile-friendly buttons
Compelling copy

Reduce Bounces

Validate email at registration
Regular list maintenance
Remove invalid addresses
Monitor delivery reputation

Troubleshooting

Low open rates

Check subject lines
Review send timing
Verify not in spam
Test different approaches

High bounce rate

Clean email list
Remove invalid addresses
Check for typos
Verify recent registrations

Tracking not working

Check tracking is enabled
Recipient may block tracking
Email client limitations
Allow time for data