Email Campaigns

Communicate with your event participants through targeted email campaigns for announcements, reminders, and follow-ups.

Email Campaign Features

• Targeted messaging - Send to specific participant groups
• Rich content - HTML formatting with images
• Personalization - Dynamic fields for each recipient
• Scheduling - Send immediately or schedule for later
• Tracking - Monitor delivery and engagement

Creating a Campaign

Start a New Campaign

1. Go to event dashboard
2. Click Communication in sidebar
3. Click New Campaign
4. Follow the campaign wizard

Campaign Steps

1. Recipients - Select who receives the email
2. Content - Write your message
3. Review - Preview and test
4. Send - Schedule or send immediately

Selecting Recipients

Recipient Options

Custom Filters

Create filters based on:

• Registration status
• Ticket type
• Check-in status
• Custom field values
• Registration date

Writing Email Content

Email Editor

Formatting Options

• Bold, italic, underline
• Headings and paragraphs
• Bullet and numbered lists
• Links and buttons
• Images

Personalization

Available Placeholders

Example Usage

Hi [first_name],

Thank you for registering for [event_name]!

Your ticket type: [ticket_type]
Event date: [event_date]

We look forward to seeing you!

Note: In the actual email editor, placeholders use curly braces like first_name surrounded by braces.

Scheduling

Send Options

Scheduling Considerations

• Schedule during business hours
• Consider recipient time zones
• Avoid holidays and weekends
• Allow time for delivery

Testing Before Sending

Send Test Email

1. Complete email content
2. Click Send Test
3. Enter your email
4. Receive and review
5. Make adjustments

What to Check

• Subject line renders correctly
• Personalization works
• Links are working
• Images display
• Mobile formatting
• No typos

Campaign Types

Pre-Event Campaigns

Post-Event Campaigns

Email Best Practices

Subject Lines

• Keep under 50 characters
• Be specific and relevant
• Create urgency if appropriate
• Avoid spam trigger words

Content

• Keep it concise
• One main message per email
• Clear call-to-action
• Mobile-friendly design

Timing

• Test different send times
• Consider your audience
• Don't over-communicate
• Space out emails

Managing Campaigns

View Campaign History

1. Go to Communication
2. Click Campaigns
3. See all sent and scheduled

Campaign List

Duplicating Campaigns

Reuse Previous Campaigns

1. Find campaign to duplicate
2. Click Duplicate
3. Edit as needed
4. Send to new recipients

Troubleshooting

Low open rates

• Improve subject lines
• Check sender reputation
• Review send timing
• Verify email addresses

Emails not delivered

• Check spam folders
• Verify email addresses
• Review bounce reports
• Contact support

Formatting issues

• Test on multiple devices
• Use simple formatting
• Check image sizes
• Test links

Next Steps

• Use email templates for consistency
• Track campaign performance
• Set up automated emails in event settings