Pricing Strategies

Use strategic pricing to maximize registrations and revenue. GatherHub supports multiple pricing models to suit different event types.

Pricing Models

Fixed Pricing

Single price throughout the sales period.

Best for:

• Simple events
• Workshops with consistent value
• Events with short sales windows

Early Bird Pricing

Lower prices for early registrations that increase over time.

Best for:

• Building early momentum
• Rewarding committed attendees
• Cash flow management

Tiered Pricing

Different prices for different participant categories.

Best for:

• Professional conferences
• Educational events
• Community-inclusive events

Early Bird Pricing

Setting Up Early Bird

Create multiple ticket types with different sales windows:

Phase 1: Super Early Bird

Phase 2: Early Bird

Phase 3: Standard

Early Bird Best Practices

• Set meaningful price differences (20-30% savings)
• Limit early bird quantities to create scarcity
• Announce price increases in advance
• Send reminder emails before deadlines

Tiered Pricing

Category-Based Tiers

Create different prices for participant types:

Access-Based Tiers

Price based on what's included:

Setting Up Tiered Tickets

1. Create separate ticket types for each tier
2. Clearly describe what each tier includes
3. Consider requiring verification for discounted tiers

Group Pricing

Group Discounts

Encourage organizations to send multiple attendees:

Implementing Group Pricing

Option 1: Separate Ticket Types

Create ticket types for each group tier:

• "Individual Registration" - RM 200
• "Small Group (3-5)" - RM 180 each
• "Large Group (6+)" - RM 160 each

Option 2: Discount Codes

Create discount codes for group organizers:

• GROUP5 - 10% off for 5+ tickets
• GROUP10 - 20% off for 10+ tickets

See Discount Codes for setup.

Free Events

When to Use Free Pricing

• Community outreach events
• Product launches
• Networking events
• Internal company events

Managing Free Event Registrations

Strategies to reduce no-shows:

1. Require confirmation - Send reminder emails with confirmation requests
2. Waitlist management - Fill cancelled spots with waitlisted participants
3. Nominal fee - Consider a small fee (RM 10) that's refunded on attendance
4. Deposit system - Collect deposit, refund after check-in

Dynamic Pricing

Last-Minute Pricing

Adjust prices close to the event:

Option 1: Increase for scarcity

• Raise prices as event approaches
• Creates urgency to register early

Option 2: Discount to fill seats

• Lower prices to fill remaining capacity
• Better to have attendees than empty seats

Implementing Dynamic Pricing

1. Monitor registration pace
2. Create new ticket types with adjusted prices
3. Hide old ticket types
4. Communicate price changes

Pricing Psychology

Price Anchoring

Show the highest-priced option first to make other options seem more affordable.

Display order:

1. VIP - RM 500 (anchor)
2. Premium - RM 350
3. Standard - RM 200 (most popular)
4. Basic - RM 100

Charm Pricing

Use prices ending in 9 or 7:

• RM 199 instead of RM 200
• RM 97 instead of RM 100

Value Comparison

Show what's included at each price point:

Revenue Optimization

Calculate Break-Even

Break-even = Fixed Costs / (Price - Variable Cost per Attendee)

Example:

• Venue cost: RM 5,000
• F&B per person: RM 50
• Ticket price: RM 200
• Variable cost: RM 50
• Break-even: 5,000 / (200 - 50) = 34 attendees

Maximize Revenue

Pricing Examples

Corporate Training (1 day)

Tech Conference (2 days)

Community Workshop (half day)

Monitoring and Adjusting

Track Key Metrics

When to Adjust

• Slow registrations → Consider discounts
• Selling out early → Price may be too low
• Low tier diversity → Adjust tier values
• High discount usage → Evaluate base pricing

Next Steps

• Create discount codes for promotions
• Set up payment methods to collect payments
• Configure waitlists for sold-out events