Discount Codes

Create promotional codes to offer discounts, track marketing campaigns, and reward specific groups of participants.

Understanding Discount Codes

Discount codes (also called promo codes or coupon codes) allow participants to receive a reduced price during registration. Use them for:

Marketing promotions
Partner referrals
Group discounts
VIP access
Loyalty rewards

Creating a Discount Code

Add a Discount Code

Go to your event dashboard
Click Tickets in the sidebar
Select Discount Codes
Click Add Discount Code

Basic Settings

Setting	Description
Code	The text participants enter (e.g., EARLY20)
Discount Type	Percentage or fixed amount
Discount Value	Amount off (e.g., 20% or RM 50)

Usage Limits

Setting	Description
Total Uses	Maximum times the code can be used
Uses per Customer	Maximum times one person can use it
Minimum Order	Minimum purchase amount required

Validity Period

Setting	Description
Valid From	When the code becomes active
Valid Until	When the code expires

Discount Types

Percentage Discount

Reduces the price by a percentage.

Setting	Example
Code	SAVE20
Type	Percentage
Value	20%
Result	RM 200 ticket → RM 160

Fixed Amount Discount

Reduces the price by a specific amount.

Setting	Example
Code	SAVE50
Type	Fixed Amount
Value	RM 50
Result	RM 200 ticket → RM 150

Free Tickets

Give away free tickets with 100% discount.

Setting	Example
Code	SPEAKER
Type	Percentage
Value	100%
Result	Free registration

Restricting Discount Codes

Ticket Type Restrictions

Apply codes to specific ticket types only:

Edit the discount code
Under "Applies To", select specific ticket types
Code won't work on other ticket types

Example:

STUDENT20 → Only applies to "Student" ticket type
VIP50 → Only applies to "VIP Access" ticket type

Quantity Requirements

Set minimum or maximum tickets:

Restriction	Use Case
Minimum 3 tickets	Group discount
Maximum 1 ticket	One-time use promo
Minimum RM 500 order	High-value discount

Discount Code Examples

Early Bird Extension

For participants who missed early bird pricing:

Setting	Value
Code	EARLYBIRD
Type	Fixed Amount
Value	RM 50
Valid Until	1 week after early bird ends
Total Uses	20

Partner Promotion

For participants from a partner organization:

Setting	Value
Code	PARTNER2024
Type	Percentage
Value	15%
Total Uses	100
Applies To	All ticket types

Speaker/VIP Complimentary

For invited speakers or VIPs:

Setting	Value
Code	SPEAKER-JOHN (unique per person)
Type	Percentage
Value	100%
Total Uses	1
Uses per Customer	1

Group Discount

For organizations sending multiple attendees:

Setting	Value
Code	GROUP10
Type	Percentage
Value	10%
Minimum Order	5 tickets

Flash Sale

Limited-time promotion:

Setting	Value
Code	FLASH
Type	Percentage
Value	30%
Valid From	Monday 9 AM
Valid Until	Monday 6 PM
Total Uses	50

Managing Discount Codes

View Code Performance

Monitor how codes are being used:

Metric	Description
Times Used	Number of successful redemptions
Revenue Impact	Total discount amount given
Remaining Uses	Uses left before limit

Edit Codes

Modify code settings:

Go to Discount Codes
Click on the code to edit
Change settings and save

Editing active codes

Changes apply to future uses only. Past discounts are not affected.

Deactivate Codes

Stop a code from being used:

Edit the discount code
Set "Valid Until" to a past date
Or set "Total Uses" to the current usage count

Delete Codes

Remove unused codes:

Select the code
Click Delete
Confirm deletion

Deleting used codes

You can delete codes that have been used. Historical discount data is preserved in order records.

Code Naming Best Practices

Make Codes Memorable

Use short, easy-to-type codes
Avoid confusing characters (0/O, 1/l)
Use relevant words (STUDENT, EARLY, VIP)

Include Context

Purpose	Example Codes
Time-based	EARLY2024, JAN50
Partner	ACME20, PARTNER15
Campaign	LAUNCH, WEBINAR
Category	STUDENT, MEMBER

Consider Security

Avoid easily guessable codes for valuable discounts
Use unique codes for VIP/speaker comps
Track usage to detect sharing

Discount Code Strategies

Tiered Discounts

Offer different discounts for different actions:

Action	Code	Discount
Newsletter signup	NEWS10	10%
Social media share	SHARE15	15%
Referral	REFER20	20%

Limited Availability

Create urgency with limited codes by advertising messages like: "First 50 registrations with code EARLY get 30% off!"

Track partner referrals:

Partner	Code	Their Commission
Tech Blog	TECHBLOG	15% of sales
Industry Assoc	ASSOC	10% of sales

Participant Experience

How Participants Apply Codes

Select ticket type and quantity
Enter discount code in the promo field
Click "Apply"
See updated price with discount

What Participants See

Original price with strikethrough
Discount amount
Final price after discount

Error Messages

Message	Cause
"Invalid code"	Code doesn't exist or expired
"Code expired"	Past validity period
"Usage limit reached"	Total uses exhausted
"Already used"	Customer used their limit
"Minimum not met"	Order below minimum requirement
"Not applicable"	Code doesn't apply to selected tickets

Reporting

Discount Code Report

Export discount usage data:

Go to Reports
Select Discount Codes
Choose date range
Export to CSV/Excel

Report includes:

Code used
Order details
Discount amount
Redemption date

Revenue Impact Analysis

Calculate the impact of discounts:

Metric	Calculation
Total Discounts Given	Sum of all discount amounts
Revenue Without Discounts	Total if no codes used
Discount Rate	Discounts / Revenue Without
Orders Using Codes	Count of orders with discounts

Best Practices

Setting Discounts

Keep discounts meaningful (10% minimum)
Don't devalue your event with excessive discounts
Balance acquisition cost vs lifetime value

Promoting Codes

Share codes through appropriate channels
Track which channels drive registrations
Create channel-specific codes for tracking

Monitoring Usage

Check for unusual usage patterns
Monitor for code sharing/leaking
Adjust limits if codes are overused

Next Steps

Set up pricing strategies with discount integration
Configure waitlist for sold-out events
Track campaign performance with discount data